LIEB BLOG

Legal Analysts

Thursday, July 13, 2023

FOX 5 NY: Attorney Andrew Lieb Discusses Hollywood Actors Strike

If the Screen Actors Guild goes on strike, we're standing at the precipice of a seismic shift in the entertainment industry. The game is changing, and not just incrementally. We're talking about tectonic movement here. Actors are understandably concerned about residuals for streaming services, but there's an even bigger elephant in the room - the advent of artificial intelligence. You see, what we've got here is a scenario where an actor's name, likeness, even their idiosyncratic quirks can be replicated, regenerated through AI.  Imagine, for a moment, that you've dedicated your entire life to your craft - to bringing characters to life on screen. Then one day, you find yourself in a position where you're no longer needed. Why? Because a machine, an algorithm, can emulate you in such a way that you're effectively replaceable. This is the stark reality our actors are facing, and it's a prospect that doesn't sit comfortably. So, yes, we're on the brink of monumental change. How we navigate this new terrain will dictate the future of the industry. It's not just about the strike - it's about the very essence of what it means to be an actor in the 21st century.  To hear more on this, check out Attorney Andrew Lieb's full interview on FOX 5 NY.