Thursday, July 21, 2011

Why am I a great real estate agent? MARKETING

How many times have you heard this one? I am a great marketer. I know how to use Craig's List and my listings are posted on 16 sites.

I am still unclear as to what it means. Is the agent saying they are good because they invest the most money on ads for the house (electronic or hard-copy). Is it because they have a pretty website? How about that their business cards have a picture on it, and of them, not the house? Maybe its because they hire a professional photographer to take staged pictures of the house? Now that would be something and may even add value.

The point of this posting is to share a different perspective of what makes a great real estate agent; PROFESSIONALISM.

There is no question that a real estate agent who is willing to go the extra mile and perform due diligence about the existing deed, survey, marketability of title, current COs & Certificates of Compliance, coupled with the physical condition of the home by way of analyzing a home inspection coupled with many ancillary inspections is a great real estate agent. They add value. Instead of blanket marketing, they can perform targeted marketed. Instead of finding a buyer, they can find a qualified buyer. Instead of sending a binder / memorandum of agreement /terms sheet to an attorney with a sales price and vague financing terms, they can send the actual terms of the deal with specific time frames and expectations of the parties, which have been negotiated and laid out after each party receiving informed consent.

What makes a great real estate agent is NOT an open house. It is NOT an add in the newspaper. Certainly its NOT their business cards.

Don't get me wrong, all of these things are very important. Yet, they should be standard, not extraordinary.

What makes a great real estate agent is learning to be the best real estate professional and as a professional continuing to become more educated throughout a career about land use and mortgage law, construction, contracts, and negotiation skills.

What makes a great real estate agent is self-respect and demanding to know about every ancillary profession to your job.

After all, its your commission on the line. Isn't it?

Here is to the Real Estate Professionals who help to define an industry.