NYS' Deceptive Acts and Practices Law Expanded and the AG will be Coming for Business

NYS' Deceptive Acts and Practices Law has been expanded to include "Unfair, Deceptive, or Abusive Acts and Practices" and it is now called the FAIR Act - "fostering affordability and integrity through reasonable (FAIR) business practices act" - with the changes being effective on February 17, 2026. The biggest change being that the law's, GBL 349, consumer-oriented requirement has been dropped as a requisite for the Attorney General to bring a claim, but not for private claims. Under the amended law, a business' act is now also violated for being "unfair" and "abusive." 

Unfair means that the act "causes or is likely to cause substantial injury which is not reasonably avoidable and is not outweighed by countervailing benefits to consumers or to competition." 

Abusive means if: 

"(i) "it materially interferes with the ability of a person to understand a term or condition of a product or service; or

(ii) it takes unreasonable advantage of:

(A) a lack of understanding on the part of a person of the material risk, costs, or conditions of a product or service;

(B) the inability of a person to protect such person's interests in selecting or using a product or service; or

(C) the reasonable reliance by a person on a person engaging in the act or practice to act in the relying person's interests." 

Businesses hit with claims under this amended law, remember YOU HAVE FIVE BUSINESS DAYS after receipt of a certified mail from the attorney general to advise as to why an action or proceeding should not be instituted. 

If you receive a certified letter from the NY Attorney General under the FAIR Act, you have five business days. Call Lieb at Law immediately.

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FTC Drops Non-Compete Ban: What Employers and Employees Need to Know About Enforceability

On September 5, 2025, the Federal Trade Commission gave up on its federal non-compete ban. As a result, employees who are subject to non-competes can no longer expect a white night, in the form of the FTC, to free them from their handcuffs when seeking to jump jobs. Instead, non-competes will once again need to be evaluated on a case-by-case basis for enforceability by counsel prior to an employee considering their options and a new employer considering hiring while being subject to a tortious interference with a contract claim. Otherwise, questions like the non-compete's duration, scope of activities, and geographic restrictions will be before the courts. Judges will need to determine if an employee had specialized training or investment from the employer, whether the non-compete concerns a job function dealing with trade secrets and conditional information, and how goodwill was utilized in forming the customer relationship. Then, there is the issue of the enforceability of liquidated damages clauses (predetermined damages for breach) and whether the court will fully strike an overly broad non-compete or instead blue pencil it into a more modified non-compete. Either way, employers who cannot gamble as to what a judge will do and face deep-pocket competitors, who will happily battle out poaching a start employee, should consider garden leave where the employee remains on payroll for the period of the non-compete to avoid ever having to earn a living otherwise while preserving loyalty for as long as the employer seeks. 

Facing a Non-Compete Issue?
Whether you’re an employer seeking to enforce an agreement or an employee evaluating your options, Lieb at Law can help. Our attorneys are experienced in litigating restrictive covenants, negotiating employment agreements, and advising on strategies to protect your rights and business interests.

📞 646-217-8009

✉️ info@liebatlaw.com

Contact us today to schedule a consultation.

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